Anderson (1983)
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Anderson, Paul. (1983) Marketing, Scientific Progress, and Scientific Method. Journal of Marketing 47 (4), 18-31.
| Title | Marketing, Scientific Progress, and Scientific Method. |
|---|---|
| Resource Type | journal article |
| Author(s) | Paul Anderson |
| Year | 1983 |
| Journal | Journal of Marketing |
| Volume | 47 |
| Number | 4 |
| Pages | 18-31 |
