Brown (1996)
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Brown, Stephen. (1996) Art or Science? Fifty Years of Marketing Debate. Journal of Marketing Management 12 (4), 243-267.
| Title | Art or Science? Fifty Years of Marketing Debate. |
|---|---|
| Resource Type | journal article |
| Author(s) | Stephen Brown |
| Year | 1996 |
| Journal | Journal of Marketing Management |
| Volume | 12 |
| Number | 4 |
| Pages | 243-267 |
